What is location intelligence?

Location intelligence is using geographic and business data together for better decisions. It connects GIS with business intelligence: KPIs on the map, regional trends, investment scenarios.

Examples: where customers cluster, which districts have most reports, optimizing service areas. GeoApps dashboards and PDOK layers are often building blocks alongside CRM and ERP data.

Location intelligence is not pure technical GIS analysis (buffer, overlay) or a standalone map. It targets management insight and action, with location as the key to understand and compare data.