Brand assets

Logos, illustrations, colours and brand guidelines for MapGear and our products

All logos: MapGear & product lines

Download the complete brand kit with all logos and favicons for MapGear and every product line.

Complete MapGear brand kit

All logos and favicons for MapGear and every product line (colour, white and black, SVG and PNG), plus brand summaries in one zip.

Zip includes logos, favicons and brand-info. Download illustrations and imagery individually using the buttons below.

Choose brand / product

Brand kit per product line

Logos, favicons and brand summary for MapGear.

Brand overview

Positioning

Parent company and geospatial partner " lime green, clear and enterprising.

Tone of voice

Professional, direct and inviting " technical when needed, always human.

MapGear logos

The primary MapGear logo. Use the colour version on light backgrounds and the white version on dark or green (lime) backgrounds.

MapGear (colour)

Colour

SVG·PNG

White

SVG·PNG

Black

SVG·PNG

Icons & favicons

Product icons and the MapGear favicon in colour and white (SVG), for browsers, bookmarks and app icons.

MapGear

Colour

SVG·PNG

White

SVG·PNG

Black

SVG·PNG

Typography

Typefaces for web and marketing materials.

Primary

Aller

Main typeface on mapgear.nl and MapGear documentation. Weights 400 (Regular) and 700 (Bold).

Secondary

System UI

Fallback: Segoe UI, Roboto, Apple system fonts: forms and native UI elements.

Brand colours

MapGear uses lime green as its primary brand colour across communications.

MapGear lime-50

#f7fee7

MapGear lime-100

#ecfccb

MapGear lime-200

#d9f99d

MapGear lime-300

#bef264

MapGear lime-400

#a3e635

MapGear lime-500

#84cc16

Accent

MapGear lime-600

#65a30d

Primair (knoppen, links)

MapGear lime-700

#4d7c0f

MapGear lime-800

#3f6212

MapGear lime-900

#365314

Recommended combinations

Primary (buttons, links): #65a30d (lime-600)
Background accent: #84cc16 (lime-500)
Text on lime: white or #ecfccb (lime-100)

Guidelines

Always use the logo in the correct proportions. Do not distort or stretch.
Ensure sufficient white space around the logo (at least the height of the "M" in MapGear).
Do not use effects (shadow, glow, gradient) on the logo.
The primary brand colour is lime green (#65a30d). Avoid blue for primary elements.
For questions about using the brand: contact us.